The show unveils its new visual identity during the week of the industry from December 6 to 9 at the Parc des Expositions in Paris Nord Villepinte. The 46th edition of MIDEST, the world trade show for all know-how in industrial subcontracting, continues the profound evolution begun a year ago. Anxious to develop its audience, to consolidate and strengthen its offer, to increase the satisfaction of professionals, visitors and exhibitors, and to constantly modernize, it launched many challenges in 2016.
This desire to renew itself is And already perceptible through the change of its graphic charter and the launch of its new website on the occasion of the Week of Industry. With a unique offer in the world that offers French and international industrialists concrete opportunities, MIDEST is more than ever at their service to help them strengthen and develop their business by discovering the latest developments, processes and innovations that Are revolutionizing the industry and meeting with their main partners today and tomorrow.
A new graphic charter For its 2016 edition, MIDEST has put in place a new visual identity based on the network, a core concept of subcontracting, and therefore the raison d'être of MIDEST, the show positioning itself as an anchor point Particularly important in the industrial world. A rejuvenation in the continuity of what has made the DNA of this event for almost half a century, via a new dynamic visual symbolizing the relationship between the main players in the sector. A brand new website launched on the occasion of the Industry Week This visual identity can be found in the brand new website www.midest.com, launched on the occasion of Industry Week and Has three main objectives: to clarify the offer, to simplify the use of the site for visitors and exhibitors, and to reinforce its function as a vector of information throughout the year through the weekly press review and the Daily news on major industrial markets.
MIDEST at the center of the first major global event on the Industry of the Future MIDEST will be held in the framework of "Convergence for the industry of the future", a great event called for by President Hollande and which will bring together for the first time Industrialists from around the world - contractors, suppliers of equipment and solutions, subcontractors, research centers ... - around this crucial issue, contributing to the necessary digital and ecological change of the companies. This event will present a complete panorama of the hexagonal know-how alongside the best international specialists.